The Smart City concept is an urban area using IoT (Internet of Things) devices to collect and analyze data. The insights gained from this are used to make better decisions and develop institutional, physical, social, and economic infrastructure with real-time data.
Crowd analytics can optimize advertising content to be meaningful, relevan, and engaging for a single passerby or a more vast audience.
This means that advertisers will be able to strategically tailor their content with the right message, for the right audience, at the right time, ultimately helping brands influence purchasing decisions.
Capture and analyze real people’s movements by developing a clear pictureof what people are doing and why.
Provide clear insights on how to improve business performance.
Observe customer behaviotr and measure performace through uniue visits, engagtement, loyalty, customer flow and activitiy.
An intelligent, optimized, digital ad network providing current and relevant information with interactive touchscreen capabilities.
Visitors can search, select, and download information on their choice of restaurants, shops, and activities.
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